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|NDT.net Issue - 2014-11 - NEWS ||NDT.net Issue: 2014-11|
Publication: e-Journal of Nondestructive Testing (NDT) ISSN 1435-4934 (NDT.net Journal)
ASTM International Reveals New Brand IdentityASTM International30, West Conshohocken, PA, USA
Purpose Statement, Logo and Website
W. CONSHOHOCKEN, Pa., October 21, 2014—ASTM International introduced its new brand identity today at the fall meetings of the ASTM board of directors in Seoul, South Korea. The new branding better reflects the expanding mission and global reach of ASTM and informs our stakeholders who we are and how we help to facilitate global trade, ensure public safety and maximize business growth.
For more than a century, ASTM is well known as one of the world’s largest and most established standards creating organizations. Today, ASTM also offers a wide range of products and services that go well beyond standards: training, proficiency testing, certification and the new portal service Compass. These offerings significantly enhance the benefits ASTM provides to its stakeholders worldwide.
ASTM President James A. Thomas explains, “While ASTM is well known by those we serve, our new brand applies a unified approach to the way we communicate the outstanding quality of our work and the expertise of our members to all of our audiences worldwide. We have been through a thorough review process that has resulted in a brand identity that truly aligns with our mission and values, and empowers us to think and talk about ourselves in a more impactful way as we express who ASTM International is today.”
Helping our world work better
Other Visual Elements
Board Meeting in Seoul
For additional information, contact Barbara Schindler, director, ASTM Corporate Communications, firstname.lastname@example.org.