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NDT.net Issue - 2019-02 - NEWS
2019-02 NDT.net Journal,

Barbara Nichtern as Vice President Global Sales & Marketing at Yxlon


YXLON International GmbH183, Hamburg [Germany]
 
NDT.net Journal
Issue: 2019-02
Barbara Nichtern has taken over as Vice President of Global Sales & Marketing at Yxlon and is thus responsible for the entire product portfolio in the worldwide sales organization of the enterprise, which belongs to the Swiss Comet Group. The internationally experienced graduate marketing manager is pleased with this new challenge. Barbara Nichtern is convinced: “A medium-sized company as part of a publicly listed corporation is the optimal configuration if you want to make a difference.”

And she wants to make a difference. Her particular attention is on the structure of the sales channels under consideration of global markets and their dynamics. Think global, act local - indispensable for a global market leader with branches in North America, Asia and Europe. But CRM optimization and marketing automation are also high on her list in order to build a scalable winning organization through digitalization: “If you want to compete at the top in today’s globalized world, it’s no longer enough to only introduce excellent products onto the market. In order to be noticed in this highly competitive environment and to establish trusting customer loyalty, you need the right tools that enable close cooperation within the worldwide customers and locations and ensure efficient processes.”

That she can with all her experience and expertise, she had already proven at several global players. “At Oxford Instruments in Great Britain, for example, I did not only drive the sales, service and product strategy as Director Sales and Service, but during those 14 years, I also managed to expand my expertise in materials analysis. X-ray technology has always been in the focus, since it’s the way to reveal internal structures of materials and components. And as Vice President of Sales and Marketing at Bruker Nano in Berlin from 2010 to 2015, I continued to remain in the same industry and already watched Yxlon from afar,” she recounts. Yxlon warmly welcomes Barbara Nichtern.

Media Relations
Gina Naujokat
Marketing Communications
T +49 40 52729 404
gina.naujokat@hbg.yxlon.com

YXLON International GmbH

More of YXLON International GmbH published in NDT.net
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2019-03-01: Analysis of Cone Beam Artefact Influences with Respect to Calibration of Metrology Qualified X-Ray Computed Tomogrophy Systems
2018-12-01: Thomas Wenzel will lead X-Ray Systems division
2018-11-01: Two Global Technology Awards for Yxlon
2018-11-01: Live CT scans at the Museum für Naturkunde Berlin
2018-10-01: Automatische Erkennung der Aufnahmegeometrie bei der robotergestützten Computertomographie
2018-09-01: Bestimmung der Faserorientierung langglasfaserverstärkter Thermoplaste mittels bildoptischer Analyse und Computertomografie
2018-09-01: Optimierung vollständiger Trajektorien der Computertomographie unter Einhaltung einer gegebenen maximalen Längenmessabweichung
2018-09-01: YXLON CT Compact computer tomography system equipped with newly developed line detector
2018-08-01: On the Relationship of Edge Responses to Length Measurements in Industrial X-ray Computed Tomography
All 183 Articles & News of YXLON International GmbH in NDT.net

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